Email Marketing for Authors - How to Get Super High Open Rates? [Chapter 4]
Now it's time for me to show you how to get SUPER high open rates.
But first, let me show you how you can calculate your open rate.
And it's super easy, barely an inconvenience.
Open rate = number of emails opened / number of emails sent (exclude bounced emails).
Most email providers crunch these numbers for you, but it's nice to know the math behind how it works.
Let's get right into the strategies.
BAD NEWS: Gmail has a Promotions tab, which automatically moves marketing messages for users to a separate tab outside their primary inbox.
With automatic filters like this, emails from "unknown senders" (that's you) may be automatically banished to the promotions tab, never to be seen by your new subscriber.
And that's not even the worst part.
There's no way for you to know this ever happened. Your subscribers may never check their promotions tab or spam folder, and have no idea they are missing your emails.
You need to ask your new subscribers to whitelist your email address.