Email Marketing for Authors - The Building Blocks of Your Email Empire [Chapter 2]
I'll keep it very simple.
To avoid getting overwhelmed with the massive potentials of email marketing, let me break down the key levels you need to establish before you jump into this knowledge pond.
Consider this a ladder to get you to the height from where you can see the rest of the world and connect the dots.
Create an Email Marketing Strategy
Each one of us, on average, receives 121 emails every day. That means our readers are too receiving a similar number of emails.
To break through this clutter, we need a plan that can be broken down into a few key steps.
If you think this is nuts and you don't need one, then think what will happen if you don't have a plan, your emails will get lost in crowded inboxes, or worse, be sent to the spam folder.
I don't want to do that, and I think neither do you.
So, I'll break this down for you in just five steps.
Think of the following steps as an outline for your email strategy. We'll dive deeper into some of these in a moment.
1. Define Your Audience