8 Ways Authors Can Improve Facebook Ad Targeting and Sell More Books

Writing a book is not easy. You have to spend numerous days and nights, sometimes years, to finish it. And during this stage, you've to battle, fight, and stretch your limits to find the right words, phrases, and paragraphs and then bind them in a cohesive and understandable story.

And then, on the book launch day, you have butterflies in your stomach, and a giddiness surrounds you with expectations abound. You expect people to feel the same rush as you have been experiencing about your fantastic book. You want them to shower the same love with which you have written it. You expect people to go crazy over your story and turn it into an instant bestseller with five-star reviews pouring in.

In most cases, let me rephrase it - in 99% of cases, nothing of such sort happens unless you are James Patterson or Dan Brown.

Why?

There could be hundreds of reasons, but one of the usual suspects is - Authors rarely know who will be the right audience for their books. And in those cases where they do k…