Every day, thousands of authors take a swing at Facebook ads in the hope of eventually hitting the ball out of the park. What I mean by that – what the authors actually do is they try a wide variety of demographics and interests, use a variety of different visuals (images and videos), and even change their ad copy frequently.
However, for some strange reason, many authors still do not know what they exactly need to do to nail a profitable Facebook ad. In their effort to crack the ad game, they seem to be just handing money to Facebook.
That's why in this post, I'll guide you on how to create the perfect Facebook ad that will sell more books and reach more readers.
1. Narrow Your Audience Through Facebook Targeting, Then Write to Them
If you ask any writer, then he would invariable say that writing a 50,000 words book is far easier than writing a 100-word ad copy to sell that same book.
However, to be successful on Facebook, you need to nail the ad copy to near perfection as much as you nee…