Email Marketing for Authors - Marketing Automation 101 [Chapter 5]

If I tell you that email automation is the next best thing that is ever created in modern-day marketing and I won't be wrong.

Email marketing automation lets you unlock amazing ROI from your emails while you sleep! After you set up the email automation, there's no action needed. It just works for you, automatically.

Consider this – An email that I wrote almost 2 years ago still gets me sales today without me lifting a finger.

So, what is an automated email campaign?

This is a series of emails that are sent automatically, triggered by the actions of your subscribers. This is in contrast to "email blasts" or one-off email broadcasts that are sent manually to your subscribers.

Now you also have to understand that marketing automation isn’t going to magically double your sales. Like any marketing tool, automation can only give you the right results if you know how to use it.

But when you use it correctly then you can get your messages in front of the right people at the right time. which in my …